| Date: | February 28, 2017 |
|---|---|
| Appearance: | Customer-First Marketing Chart: Customers share how often companies put their needs first |
| Outlet: | MarketingSherpa |
| Format: | Other |
Marketing to the “Transformational Consumer”
–MarketingSherpa
Three commitments to shift from a product-first to problem-first worldview
“The MarketingSherpa study surfaces the incredible opportunity for the companies that are willing to shift from what I call a ‘product-first’ worldview to ‘problem-first.’ This requires three commitments,” said Tara-Nicholle Nelson, CEO of Transformational Consumer Insights (TCI) and author of The Transformational Consumer: Fuel a Lifelong Love Affair with Customers by Helping Them Get Healthier, Wealthier and Wiser.
According to Nelson, those three commitments are:
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